Positioning

How it works

1. From any strategy, open Strategy → Positioning.
2. Give it: Brief, Language, Brand, Category and 3 more.
3. Set the options you want, then run it to get back written copy.

The copy is written back onto the page, ready to read, edit and save.

Where to find it

Any strategy → Strategy → Positioning

/strategy/{strategy}/strategy/positioning/

Playgrounds you have not picked are hidden from the navigation rather than taken away — add this one back from your playgrounds settings at any time.

You can also just ask for it in a chat: this playground needs nothing picked off your machine, so the assistant can run it for you.

What you give it

• Brief Text

  The brief the work answers to.

• Language Text

  The language to answer in. Defaults to the one you are working in.

• Brand Text Required

  The brand the work is for. Its voice and guidelines are read in.

• Category Text

  The market or sector the work sits in.

• Audience Text

  Who the work is speaking to.

• Competitors Text

  Who else is in the market.

• Differentiators Text

  Yours to fill in.

What you can set

• Tier Choice

  Which tier to work at.

  aspirationalpremiumhigh luxuryultra-high

  Defaults to premium.