References
From a creative direction: who is doing this kind of work right now, the cultural and artistic references in the territory, and the opportunities — from live search and our own roster.
How it works
- From any strategy, open Strategy → References.
- Give it: Direction, Brand, Markets, Exclude and 1 more.
- Set the options you want, then run it to get back written copy.
The copy is written back onto the page and kept on the notebook or strategy it was written in.
Where to find it
Any strategy → Strategy → References
/strategy/{strategy}/strategy/references/
Playgrounds you have not picked are hidden from the navigation rather than taken away — add this one back from your playgrounds settings at any time.
You can also just ask for it in a chat: this playground needs nothing picked off your machine, so the assistant can run it for you.
What you give it
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Direction Text
Which way it goes.
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Brand Text
The brand the work is for. Its voice and guidelines are read in.
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Markets Text
Yours to fill in.
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Exclude Text
Yours to fill in.
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Language Text
The language to answer in. Defaults to the one you are working in.
What you can set
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Disciplines Choice
One of a fixed set of choices.
photographersdirectorsartistsset designersstylistsillustratorsmusicianschoreographers3D artiststypographers -
File Switch
On or off.
Related playgrounds
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Strategist
Think through positioning, audience and campaigns with a marketing strategist — drop in data and get the insight, in one thread
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Persona
Build a marketing audience persona and illustrate it with a street-style portrait
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Interview
Talk to a persona from the roster as if they were in the room — test an idea, a message, a visual or a price before it reaches real people.
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Briefing
The briefing before a client meeting — the account memory, what the brand did and what was said about it, the people in the room, the watch-outs and an agenda.
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Debrief
After a meeting or a workshop: the debrief from notes or a transcript — what was said, decided and owed — filed on the client's account memory.
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Radar
What the client is likely to ask for next — from its pulse and its rivals', the archive, the account memory, the learnings and the calendar — with what to have ready before the brief arrives.
All playgrounds