Strategist
Think through positioning, audience and campaigns with a marketing strategist — drop in data and get the insight, in one thread
Strategy
How it works
- From any strategy, open Strategy → Strategist.
- Give it: Message and Guides.
- Set the options you want, then run it to get back written copy.
The copy is written back onto the page, ready to read, edit and save.
Where to find it
Any strategy → Strategy → Strategist
/strategy/{strategy}/strategy/strategist/
Playgrounds you have not picked are hidden from the navigation rather than taken away — add this one back from your playgrounds settings at any time.
What you give it
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Message Text
What the work has to say.
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Guides Files One or more
References the result should take after — composition, colour or subject rather than an exact copy.
Takes images, documents.
Related playgrounds
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Persona Build a marketing audience persona and illustrate it with a street-style portrait
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Messaging Turn an audience into a messaging framework — positioning, pillars, headlines and tone
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Journey Map the end-to-end customer journey — mindset, touchpoints, message and opportunity at every stage
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Positioning Define brand positioning — statement, points of difference and competitive frame
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Ideate Run a panel of creative agents on one brief, round after round
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Campaign Develop a campaign concept and an art-directed hero key visual