Strategist
Think through positioning, audience and campaigns with a marketing strategist — drop in data and get the insight, in one thread
Strategy
How it works
- From any strategy, open Strategy → Strategist.
- Give it: Message and Guides.
- Set the options you want, then run it to get back written copy.
The copy is written back onto the page and kept on the notebook or strategy it was written in.
Where to find it
Any strategy → Strategy → Strategist
/strategy/{strategy}/strategy/strategist/
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What you give it
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Message Text
What the work has to say.
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Guides Files One or more
References the result should take after — composition, colour or subject rather than an exact copy.
Takes images, documents.
Related playgrounds
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Persona
Build a marketing audience persona and illustrate it with a street-style portrait
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Interview
Talk to a persona from the roster as if they were in the room — test an idea, a message, a visual or a price before it reaches real people.
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Briefing
The briefing before a client meeting — the account memory, what the brand did and what was said about it, the people in the room, the watch-outs and an agenda.
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Debrief
After a meeting or a workshop: the debrief from notes or a transcript — what was said, decided and owed — filed on the client's account memory.
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References
From a creative direction: who is doing this kind of work right now, the cultural and artistic references in the territory, and the opportunities — from live search and our own roster.
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Radar
What the client is likely to ask for next — from its pulse and its rivals', the archive, the account memory, the learnings and the calendar — with what to have ready before the brief arrives.
All playgrounds