Messaging

How it works

1. From any strategy, open Strategy → Messaging.
2. Give it: Brief, Language, Brand, Audience and 2 more.
3. Set the options you want, then run it to get back written copy.

The copy is written back onto the page, ready to read, edit and save.

Where to find it

Any strategy → Strategy → Messaging

/strategy/{strategy}/strategy/messaging/

Playgrounds you have not picked are hidden from the navigation rather than taken away — add this one back from your playgrounds settings at any time.

You can also just ask for it in a chat: this playground needs nothing picked off your machine, so the assistant can run it for you.

What you give it

• Brief Text

  The brief the work answers to.

• Language Text

  The language to answer in. Defaults to the one you are working in.

• Brand Text

  The brand the work is for. Its voice and guidelines are read in.

• Audience Text

  Who the work is speaking to.

• Category Text

  The market or sector the work sits in.

• Channel Text

  Where the work will run.

What you can set

• Objective Choice

  What the work is trying to achieve.

  awarenessconsiderationconversionloyaltylaunchreposition

  Defaults to awareness.

• Tone Choice

  How the writing should sound.

  confident, elevatedwarm, intimate, humanbold, provocative, disruptiveplayful, witty, irreverentminimal, understated, quiet-luxurypoetic, cinematic, emotive

  Defaults to confident, elevated.