Journey
Map the end-to-end customer journey — mindset, touchpoints, message and opportunity at every stage
How it works
- From any strategy, open Strategy → Journey.
- Give it: Brief, Language, Brand, Audience and 3 more.
- Set the options you want, then run it to get back written copy.
The copy is written back onto the page, ready to read, edit and save.
Where to find it
Any strategy → Strategy → Journey
/strategy/{strategy}/strategy/journey/
Playgrounds you have not picked are hidden from the navigation rather than taken away — add this one back from your playgrounds settings at any time.
You can also just ask for it in a chat: this playground needs nothing picked off your machine, so the assistant can run it for you.
What you give it
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Brief Text
The brief the work answers to.
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Language Text
The language to answer in. Defaults to the one you are working in.
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Brand Text
The brand the work is for. Its voice and guidelines are read in.
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Audience Text
Who the work is speaking to.
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Category Text
The market or sector the work sits in.
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Objective Text
What the work is trying to achieve.
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Touchpoints Text
Yours to fill in.
Related playgrounds
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Strategist
Think through positioning, audience and campaigns with a marketing strategist — drop in data and get the insight, in one thread
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Persona
Build a marketing audience persona and illustrate it with a street-style portrait
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Messaging
Turn an audience into a messaging framework — positioning, pillars, headlines and tone
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Positioning
Define brand positioning — statement, points of difference and competitive frame
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Ideate
Run a panel of creative agents on one brief, round after round
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Campaign
Develop a campaign concept and an art-directed hero key visual
All playgrounds