Ideate
Run a panel of creative agents on one brief, round after round
How it works
- From any strategy, open Strategy → Ideate.
- Give it: Brief and Language.
- Set the options you want, then run it to get back written copy.
The copy is written back onto the page and kept on the notebook or strategy it was written in.
Where to find it
Any strategy → Strategy → Ideate
/strategy/{strategy}/strategy/ideate/
Playgrounds you have not picked are hidden from the navigation rather than taken away — add this one back from your playgrounds settings at any time.
You can also just ask for it in a chat: this playground needs nothing picked off your machine, so the assistant can run it for you.
What you give it
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Brief Text
The brief the work answers to.
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Language Text
The language to answer in. Defaults to the one you are working in.
What you can set
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Aspect ratio Choice
The shape of the frame.
1:116:95:44:39:164:53:4Defaults to 1:1.
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Batch Number
How many variations to make in one go. Every one is charged.
Between 1–5.
Defaults to 1.
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Rounds Number
How many passes to make.
Between 1–500.
Related playgrounds
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Strategist
Think through positioning, audience and campaigns with a marketing strategist — drop in data and get the insight, in one thread
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Persona
Build a marketing audience persona and illustrate it with a street-style portrait
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Interview
Talk to a persona from the roster as if they were in the room — test an idea, a message, a visual or a price before it reaches real people.
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Briefing
The briefing before a client meeting — the account memory, what the brand did and what was said about it, the people in the room, the watch-outs and an agenda.
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Debrief
After a meeting or a workshop: the debrief from notes or a transcript — what was said, decided and owed — filed on the client's account memory.
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References
From a creative direction: who is doing this kind of work right now, the cultural and artistic references in the territory, and the opportunities — from live search and our own roster.
All playgrounds